AlRooh, meaning "soul" in Arabic, is the heart of Asma’s story—a fragrance that reflects her inner strength and purity. It embodies the UAE’s spirit of resilience and unity, where the soul finds harmony between tradition and ambition. AlRoohcelebrates the beauty of staying true to oneself while embracing the ever-changing world.This fragrance is ethereal and deeply emotional, blending soft florals with musks and warm woods. It’s a reminder that true beauty lies in the essence of one’s soul.

Notes:

• Top: Neroli, Pear, Aldehydes

• Heart: Rose, Iris, Peony

• Base: White Musk, Amber, Cashmere Wood